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- Customer Service Strategy
Developing an effective customer service strategy is crucial for businesses looking to build strong customer relationships, enhance customer satisfaction, and differentiate themselves in the market. Below are some of the key components to consider when creating a customer service strategy: 1. Understand Your Customers: Customer Segmentation:Â Identify and understand different customer segments to tailor your approach based on their needs and preferences. Customer Journey Mapping:Â Analyse the customer journey to identify touchpoints and potential pain points, ensuring a seamless experience. 2. Set Clear Objectives Define specific, measurable, achievable, relevant, and time-bound (SMART) objectives for your customer service team. This could include response times, resolution rates, or customer satisfaction targets. 3. Empower Your Customer Service Team: Provide comprehensive training to customer service representatives to enhance product knowledge, communication skills, and problem-solving abilities. Empower agents to make decisions and resolve issues without unnecessary escalations. 4. Utilise Technology: Implement customer relationship management (CRM) systems to keep track of customer interactions, history, and preferences. Utilise chatbots, AI, and other technologies to automate routine tasks and provide quick responses. 5. Establish Communications Channels Offer a variety of communication channels, such as phone, email, live chat, and social media, to accommodate diverse customer preferences. Monitor and respond promptly to customer inquiries across all channels. 6. Create a Positive Customer Experience: Focus on creating a positive and memorable customer experience at every touchpoint. Seek feedback from customers and use it to continually improve your service. 7. Implement a Feedback Loop: Collect customer feedback through surveys, reviews, and direct communication. Use feedback to identify areas for improvement and celebrate successes. 8. Personalisation: Personalise interactions by using customer data to understand their preferences and history with your business. Implement personalised marketing and communication strategies. 9. Handle Complaints Effectively: Establish a clear process for handling customer complaints, ensuring swift resolution and turning negative experiences into positive ones. Train your team on effective conflict resolution and empathy. 10. Measure Key Performance Indicators (KPIs): Monitor and measure KPIs relevant to customer service, such as response time, resolution time, customer satisfaction (CSAT), and Net Promoter Score (NPS). Use KPIs to identify trends, measure success, and make data-driven improvements. 11. Cultivate a Customer-Centric Culture: Foster a culture that prioritises customer satisfaction and values the importance of every customer interaction. Ensure that customer-centric values are embraced throughout the organisation. 12. Continuous Improvement: Regularly review and update your customer service strategy based on evolving customer needs, market trends, and feedback. Encourage a culture of continuous improvement within the customer service team. By incorporating these elements into your customer service strategy, you can build a customer-centric approach that not only resolves issues but also enhances the overall customer experience and loyalty.
- Creating a Target Operating Model (TOM)
A target operating model (TOM) is essentially a blueprint that defines how an organization should operate to achieve its strategic objectives. It encompasses the structure, processes, people, technology, and governance required to deliver on its strategic goals efficiently and effectively. Creating a target operating model involves several key steps: Define Strategic Objectives:Â Clearly articulate the organisation's (or departments) strategic objectives and goals. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). Assess Current State:Â Evaluate the organisation's (or departments) existing operating model, including its structure, processes, capabilities, technology, and culture. Identify strengths, weaknesses, opportunities, and threats. Gap Analysis:Â Compare the current state with the desired future state based on the strategic objectives. Identify the gaps and areas for improvement that need to be addressed to achieve the target operating model. Design Future State:Â Develop the target operating model based on the strategic objectives and the findings from the gap analysis. This involves defining the desired organisational/departmental structure, processes, roles and responsibilities, technology requirements, performance metrics, and governance mechanisms. Stakeholder Engagement:Â Engage key stakeholders across the organisation to ensure alignment and buy-in for the target operating model. Solicit feedback and incorporate inputs from relevant stakeholders to enhance the model's effectiveness and relevance. Implementation Planning:Â Develop a detailed implementation plan outlining the steps, timelines, resources, and responsibilities required to transition from the current state to the target operating model. Prioritize initiatives based on their impact and feasibility. Change Management:Â Implement change management strategies to facilitate the transition to the target operating model smoothly. This may involve communication, training, leadership support, and fostering a culture of continuous improvement. Monitor and Evaluate:Â Establish mechanisms to monitor and evaluate the implementation of the target operating model. Measure performance against key performance indicators (KPIs) and adjust the model as needed to address emerging challenges and capitalize on opportunities. Continuous Improvement:Â Foster a culture of continuous improvement where feedback is solicited, lessons are learned, and the operating model is refined over time to adapt to changing business dynamics and evolving stakeholder needs. Governance:Â Establish robust governance structures and mechanisms to oversee the implementation and ongoing management of the target operating model. This may include regular review meetings, steering committees, and accountability frameworks. By following these steps, businesses can create a target operating model that aligns with their strategic objectives, enhances operational efficiency, and drives sustainable business performance.
- Elevating Business Success: The Power of Customer Experience Consultancy
In the fast-paced and competitive landscape of today's business world, the significance of customer experience cannot be overstated. Companies that prioritise and invest in creating exceptional customer experiences often find themselves gaining a competitive edge. This is where the expertise of a customer experience consultancy comes into play, guiding businesses toward unparalleled success. Understanding the Essence of Customer Experience Consultancy In the realm of modern business, delivering a remarkable customer experience has become a cornerstone for sustained success. Companies that recognize the transformative potential of enhancing customer interactions often turn to specialized consultants for guidance. This blog explores the vital role of customer experience consultancy in elevating businesses to new heights. Defining Customer Experience: Before delving into the consultancy aspect, let's understand what customer experience truly means. It encompasses every interaction a customer has with a brand, from the first point of contact to post-purchase support. Crafting a positive and memorable journey is key to building customer loyalty. The Role of Customer Experience Consultancy: Customer experience consultancy is not just about addressing existing issues but also about envisioning a future where every customer touchpoint is optimised. Consultants bring a wealth of knowledge and experience to the table, helping businesses refine their strategies and create a customer-centric culture. Tailored Strategies for Unique Business Needs: No two businesses are identical, and customer experience consultancy recognises this fact. Tailored strategies are crafted based on a thorough understanding of the specific industry, target audience, and business goals. This customization ensures that the recommendations are practical and yield measurable results. Analysing Customer Journey Mapping: One of the foundational elements of customer experience consultancy is customer journey mapping. By dissecting each phase of the customer's interaction with the brand, consultants identify pain points and opportunities for improvement. This data-driven approach allows for strategic interventions that enhance the overall customer journey. Implementing Cutting-Edge Technologies: In a digitally-driven era, technology plays a pivotal role in shaping customer experiences. Customer experience consultants stay abreast of the latest advancements, guiding businesses in the implementation of cutting-edge technologies. From AI-driven chatbots to personalised data analytics, technology is harnessed to optimize interactions. Measuring and Improving Key Metrics: Customer experience consultancy revolves around quantifiable results. Key performance indicators (KPIs) such as customer satisfaction scores, Net Promoter Scores (NPS), and customer retention rates are closely monitored. Consultants provide actionable insights to improve these metrics, driving continuous enhancement. Nurturing Employee Engagement: A holistic approach to customer experience involves not only optimising external interactions but also fostering a culture of internal excellence. Customer experience consultants recognise the symbiotic relationship between employee satisfaction and customer satisfaction, working to align both for overall business success. Elevating Your Business Through Customer Experience Excellence In conclusion, the journey to customer experience excellence is both an art and a science. Customer experience consultancy serves as a guiding beacon, illuminating the path toward creating lasting impressions and building customer loyalty. Businesses that invest in the expertise of customer experience consultants position themselves as industry leaders, driving success in a customer-centric world. Whether you're a start-up aiming to establish a strong foundation or an established enterprise seeking a customer experience overhaul, the partnership with a customer experience consultancy could be the catalyst for transformative growth. Elevate your business by prioritizing customer experiences, and let the experts guide you toward a future of unparalleled success.
- SASE, What is it?
Secure Access Service Edge (SASE) is a network architecture that combines wide-area networking (WAN) capabilities with security functions to support the dynamic, secure access needs of organizations. SASE is a cloud-native approach that integrates network security functions with WAN capabilities to support the dynamic, secure access needs of organizations. Key features and components of the SASE model include: 1. Cloud-Native Architecture: SASE is built on cloud-native principles, leveraging the scalability, agility, and elasticity of cloud services. This allows organizations to scale their network and security capabilities based on demand. 2. Integration of Security and Networking: SASE integrates traditionally disparate networking and security functions into a unified, cloud-delivered service. This includes combining functions such as SD-WAN, secure web gateways (SWGs), firewall-as-a-service (FWaaS), and zero-trust network access (ZTNA). 3. Zero Trust Security Model: SASE adopts a zero-trust security model, assuming that no user or device should be trusted by default, even if they are inside the corporate network. Access is granted based on identity verification and the principle of least privilege. 4. Identity-Centric Security: SASE emphasizes identity-centric security, where user identities and device information play a crucial role in determining access permissions. This approach aligns with the principles of zero trust. 5. Edge Computing Capabilities: SASE extends security and networking capabilities to the edge of the network, providing security services closer to the users and devices. This is particularly important as organizations increasingly adopt edge computing for improved performance and efficiency. 6. Dynamic Access Policies: SASE allows organizations to define dynamic access policies based on various factors, including user identity, device posture, location, and the sensitivity of the application or data being accessed. 7. Software-Defined Wide Area Networking (SD-WAN): SD-WAN is a core component of SASE, providing the network agility and optimization necessary for dynamic and secure access. SD-WAN allows organizations to intelligently route traffic over the most efficient paths, improving performance and reducing latency. 8. Security Services on Demand: SASE enables organizations to consume security services as a service, delivered from the cloud. This includes services such as firewalling, secure web gateways, intrusion prevention, and other security functions. 9. Global Points of Presence (PoPs): SASE leverages a global network of PoPs to deliver services closer to end-users. This helps in reducing latency and improving the overall user experience. 10. Managed Services Model: SASE often involves a managed services model where organizations rely on cloud service providers or vendors to deliver and manage the integrated networking and security services. SASE is considered a modern and flexible approach to network security, particularly suited for organizations with distributed and mobile workforces. It aligns well with the evolving nature of enterprise networks, where traditional perimeters are becoming less relevant, and the focus is on securing users and devices regardless of their location or network access method.
- UC Review
When conducting a UC review of different solutions, it's important to consider various factors to ensure that the chosen system aligns with the organisation's needs and goals. Here are some high-level key factors for your UC review: 1. Features and Functionality: Evaluate the range of communication tools offered, including voice, video, messaging, and collaboration features. Assess integration capabilities with existing software and applications. Consider mobility features for remote and mobile users. 2. Easy of Use Review the user interface to ensure it is intuitive and user-friendly. Consider the learning curve for both administrators and end-users. Check for customization options to tailor the UC platform to specific organizational needs. 3. Reliability and Performance Assess the system's reliability and uptime. Evaluate call quality for voice and video communication. Consider the scalability of the system to accommodate growth. 4. Security and Compliance Evaluate the security measures in place for data encryption and protection. Ensure compliance with industry regulations and data privacy standards. Review access controls and authentication mechanisms. 5. Integration Capabilities Assess the platform's ability to integrate with other business applications, such as CRM or project management tools. Check for compatibility with existing hardware and software infrastructure. 6. Cost and ROI Evaluate the total cost of ownership, including upfront costs, licensing fees, and ongoing maintenance expenses. Consider the potential return on investment (ROI) in terms of increased productivity and cost savings. 7. Scalability and Flexibility Determine the system's ability to scale with the organization's growth. Assess flexibility in terms of accommodating different communication needs and preferences. 8. Support and Training Evaluate the level of customer support provided by the vendor. Check the availability of training resources and documentation for users and administrators. 9. Vendor Reputation Research the reputation and track record of the UC solution provider. Read customer reviews and testimonials. Consider the vendor's financial stability and commitment to product updates. 10. Comprehensive Communication Strategy Ensure that the UC solution aligns with the organization's overall communication strategy. Consider how well the platform supports internal collaboration and external communication with clients or partners. 11. Compliance with Industry Standards Ensure that the UC solution complies with industry standards and protocols. Check for certifications that demonstrate adherence to quality and security standards. 12. User Feedback and Adoption Rates Gather feedback from current users about their experiences with the UC platform. Assess the adoption rates and user satisfaction levels. By thoroughly evaluating these factors with a UC review, organisations can make informed decisions when selecting and implementing a Unified Communications solution that best suits their requirements.
- Five ways to improve customer service.
Enhance Communication Channels: Provide multiple communication channels for customers to reach out and receive support. This can include phone, email, live chat, social media, and self-service options. Ensure prompt and consistent responses across all channels, and train your customer service representatives to communicate effectively and empathetically. Focus on Personalisation: Treat each customer as an individual and tailor your interactions accordingly. Use customer data and CRM systems to understand their preferences, purchase history, and previous interactions. Personalise your communication and recommendations to provide a more personalised and relevant experience. Empower Customer Service Representatives: Equip your customer service representatives with the necessary tools, knowledge, and authority to resolve customer issues effectively. Provide comprehensive training programs to enhance their product knowledge and customer service skills. Encourage them to take ownership of customer issues and empower them to make decisions that benefit the customer. Proactive Support and Anticipation: Anticipate customer needs and reach out to them proactively. Monitor customer behaviour and usage patterns to identify potential issues before they escalate. Send proactive notifications, updates, and recommendations to customers to ensure they feel supported and valued. Collect and Act on Customer Feedback: Regularly collect customer feedback through surveys, feedback forms, and social media monitoring. Actively listen to customer concerns and suggestions and use the feedback to improve your products, services, and customer support processes. Communicate the changes and improvements made based on customer feedback to demonstrate your commitment to their satisfaction. Remember, consistently providing excellent customer service requires a customer-centric mindset throughout the organization. Encourage a culture that prioritizes customer satisfaction and invest in ongoing training and improvement initiatives for your customer service team.
- What do telecommunications consultants do?
A telecommunications consultant is a professional who provides expert advice and assistance to individuals, businesses, or organizations in the field of telecommunications. Their role involves understanding the specific communication needs and goals of their clients and providing strategic recommendations, solutions, and support to optimise their telecommunication systems and services. Here are some key responsibilities and activities typically associated with a telecommunications consultant: 1. Needs Assessment: Telecommunications consultants assess the communication requirements of their clients by evaluating existing infrastructure, technologies, and workflows. They analyse the organization's goals, budget, and growth plans to determine the most suitable telecommunications solutions. 2. Technology Evaluation and Selection: Consultants research and evaluate various telecommunications technologies, systems, and vendors to recommend the most appropriate options for their clients. This can include analysing voice systems, data networks, video conferencing solutions, mobile solutions, cloud services, wireless technologies, and security measures. 3. Telecommunications Strategy: Development: Consultants assist in developing a comprehensive telecommunications strategy aligned with the organisation's goals. This involves outlining the communication objectives, identifying the required infrastructure and systems, and developing a roadmap for implementation and ongoing management. 4. Network Design and Optimisation: Telecommunications consultants design or optimise network architectures to ensure efficient and reliable communication. They analyse network capacity, performance, and security requirements, and recommend appropriate network designs, equipment configurations, and protocols to support the organization's needs. 5. Vendor Management: Consultants help clients navigate the vendor selection process and manage vendor relationships. They assist in negotiating contracts, evaluating service-level agreements (SLAs), and ensuring that vendors deliver the promised services and support. 6. Cost Analysis and Optimisation: Telecommunications consultants analyse the client's telecom expenses, including voice, data, and internet services, to identify cost-saving opportunities. They recommend strategies to optimise telecom spending, negotiate contracts for better pricing, and identify alternative solutions to reduce costs. 7. Security and Compliance: Consultants assess the security risks and compliance requirements related to telecommunications systems. They identify vulnerabilities, recommend appropriate security measures, and ensure compliance with industry regulations and standards such as data privacy and network security protocols. 8. Implementation and Project Management: Telecommunications consultants oversee the implementation of recommended solutions, working closely with internal IT teams or external vendors. They ensure smooth deployment, coordinate testing and integration, and provide project management support to meet timelines and budget constraints. 9. Troubleshooting and Support: Consultants provide ongoing support and troubleshooting for telecommunication systems. They assist in diagnosing and resolving connectivity issues, network outages, or performance problems. They also provide guidance and training to internal staff on the proper use and maintenance of telecommunications equipment and services. 10.Technology Trends and Upgrades: Telecommunications consultants stay up to date with the latest industry trends, emerging technologies, and regulatory changes. They advise clients on technology upgrades, migration strategies, and the adoption of new communication tools or platforms to stay competitive and leverage the benefits of advancements in the telecommunications field. The role of a telecommunications consultant is to offer expertise, guidance, and customised solutions to help clients optimise their telecommunication infrastructure, enhance communication capabilities, improve operational efficiency, and align their telecommunications strategies with business objectives.
- What are the characteristics of a zero trust network?
A zero trust network is a security concept and framework that assumes no inherent trust between users, devices, or networks. It requires authentication and authorization for every access request, regardless of whether it originates from inside or outside the network perimeter. Here are some key characteristics of a zero trust network: Identity-centric security: Zero trust networks focus on user identities and device characteristics rather than relying solely on network perimeters. Access decisions are based on factors like user identity, device health, location, and behaviour. Least privilege access: Zero trust networks enforce the principle of least privilege, meaning that users and devices are granted only the minimum level of access necessary to perform their specific tasks. Access rights are assigned based on job roles, responsibilities, and specific contextual factors. Continuous authentication: Authentication is required for every access attempt, even after the initial login. Zero trust networks employ multi-factor authentication (MFA), adaptive authentication, and contextual factors (e.g., user location, time of access) to ensure that users are verified at each step. Micro-segmentation: Zero trust networks implement micro-segmentation to divide the network into smaller, isolated segments. Each segment has its own security controls and policies, which reduces the potential attack surface and limits lateral movement within the network. Network visibility and monitoring: Zero trust networks emphasize continuous monitoring and visibility of network traffic, user behaviours, and device activities. Real-time monitoring helps identify anomalies, detect potential threats, and respond promptly to security incidents. Encryption and secure communication: Zero trust networks enforce encryption for data both in transit and at rest. Encrypted communication protocols and secure data handling mechanisms are utilized to protect sensitive information and prevent unauthorized access. Zero trust access controls: Access controls are implemented at various levels, including user access, application access, and network access. Access decisions are made dynamically based on real-time assessments of user and device trustworthiness. Automation and orchestration: Zero trust networks leverage automation and orchestration tools to streamline security processes and ensure consistent application of security policies. Automation helps reduce manual errors, improve efficiency, and enable rapid response to security events. Continuous monitoring and risk assessment: Zero trust networks implement continuous monitoring and risk assessment mechanisms to identify emerging threats, vulnerabilities, and suspicious activities. Regular risk assessments help adapt security measures to changing circumstances and maintain a proactive security posture. Resilience and incident response: Zero trust networks prioritize resilience and incident response capabilities. They implement incident response plans, conduct regular drills and simulations, and establish processes to quickly contain and mitigate security incidents. Implementing a zero trust network requires a combination of technical solutions, policy changes, and user awareness. It is an evolving approach that aims to provide robust security in today's complex and dynamic threat landscape.
- The Rise of Microsoft Teams: Revolutionizing Collaboration and Communication
In recent years, digital communication and collaboration tools have become essential for businesses around the world. Among these tools, Microsoft Teams has emerged as a frontrunner, transforming the way organizations work, communicate, and collaborate. With its comprehensive features and seamless integration with other Microsoft products, Teams has experienced a meteoric rise, revolutionizing the workplace. In this blog post, we will explore the remarkable journey and the key reasons behind the exponential growth of Microsoft Teams. A Unified Collaboration Platform: Microsoft Teams serves as a unified hub for teamwork, bringing together chat, meetings, file sharing, and app integration in one place. By consolidating multiple communication channels into a single platform, Teams simplifies collaboration, enabling teams to seamlessly communicate and share information in real-time. Whether it's instant messaging, audio or video conferencing, or document collaboration, Teams offers a cohesive and user-friendly experience that enhances productivity and teamwork. Seamless Integration with Microsoft 365: One of the significant advantages of Microsoft Teams is its seamless integration with the Microsoft 365 suite of applications. Users can effortlessly access and collaborate on files stored in OneDrive or SharePoint directly within Teams. The integration also allows for easy integration with other popular Microsoft tools like Word, Excel, PowerPoint, and Outlook. This integration empowers users to work within a familiar environment and leverage the full power of Microsoft's productivity ecosystem. Remote Work and Hybrid Workforce Trends: The global shift towards remote work and hybrid workforce models has fuelled the growth of Microsoft Teams. With its robust set of features for virtual meetings, screen sharing, and collaborative document editing, Teams has become the go-to solution for organizations navigating the new era of remote work. Its ability to facilitate seamless remote collaboration, regardless of physical location, has made Teams indispensable for businesses of all sizes. Extensive App Marketplace: Microsoft Teams offers an extensive marketplace of third-party apps and integrations, allowing businesses to customize and extend the functionality of the platform. From project management and time tracking to CRM and customer support, there is a wide range of apps available to enhance Teams' capabilities. This flexibility enables organizations to tailor Teams to their specific needs and workflows, making it a versatile tool for various industries and business processes. Security and Compliance: In today's data-driven world, security and compliance are paramount concerns for businesses. Microsoft Teams addresses these concerns by providing robust security measures and compliance features. Teams incorporates enterprise-level security controls, data encryption, and compliance standards such as GDPR and HIPAA, ensuring that sensitive information remains protected and meeting regulatory requirements. This focus on security and compliance has played a vital role in the widespread adoption of Microsoft Teams by organizations across industries. Microsoft Teams has swiftly risen to prominence as a leading collaboration and communication platform, revolutionizing the way businesses connect and work together. With its unified approach, seamless integration with Microsoft 365, adaptability to remote work trends, and emphasis on security and compliance, Teams has become the tool of choice for organizations worldwide. As the workplace continues to evolve, Microsoft Teams is well-positioned to shape the future of collaboration, enabling teams to thrive and achieve their goals in a digitally connected world.
- Revolutionizing Customer Service: The Impact of AI
In today's fast-paced and digitally driven world, businesses are constantly seeking innovative solutions to enhance customer service. With the advent of artificial intelligence (AI), a new era has emerged, transforming the way customer service is delivered. From chatbots to intelligent virtual assistants, AI is revolutionizing customer service, providing businesses with efficient and personalized experiences for their customers. In this article, we will explore how AI is changing customer service and the benefits it brings to both businesses and consumers. Enhanced Customer Engagement: AI-powered chatbots have become a cornerstone of customer service, offering immediate assistance and support 24/7. These intelligent virtual agents can handle a wide range of inquiries, from basic FAQs to complex problem-solving. By utilizing natural language processing and machine learning algorithms, chatbots can understand and respond to customer queries accurately and in real-time. This instant engagement improves customer satisfaction by providing timely assistance and reducing response times. Personalized Customer Experiences: AI empowers businesses to deliver highly personalized experiences to their customers. Through data analysis and predictive algorithms, AI systems can gather and analyse customer information, such as purchase history, preferences, and browsing behaviour. This enables businesses to offer tailored recommendations, personalized product suggestions, and customized promotions. By understanding individual customer needs and preferences, businesses can strengthen customer loyalty and drive sales. Efficient and Scalable Support: AI-driven customer service solutions offer scalability and cost-effectiveness. Unlike human agents, chatbots and virtual assistants can handle multiple customer inquiries simultaneously without fatigue or delays. They can process vast amounts of data and provide consistent responses across multiple channels, ensuring a seamless customer experience. This scalability allows businesses to handle high volumes of customer interactions efficiently, reducing operational costs and increasing overall productivity. Proactive Issue Resolution: AI not only assists in reactive customer support but also facilitates proactive issue resolution. By leveraging AI technologies, businesses can identify potential problems or patterns based on customer interactions and behaviours. This enables them to address issues befo re they escalate, improving customer satisfaction and loyalty. For instance, AI-powered systems can detect signs of dissatisfaction in customer conversations and alert human agents to intervene and resolve the problem promptly. Continuous Learning and Improvement: One of the remarkable advantages of AI is its ability to learn and improve over time. AI systems can analyse vast amounts of customer data, interactions, and feedback to identify patterns and trends. This data-driven analysis helps businesses understand customer preferences, pain points, and areas of improvement. By continuously learning from customer interactions, AI systems can refine their responses, provide more accurate information, and offer increasingly personalized experiences, ultimately raising the overall quality of customer service. AI is transforming customer service by offering businesses innovative tools to enhance customer engagement, provide personalized experiences, and streamline support processes. Through chatbots, virtual assistants, and data analytics, AI empowers businesses to deliver efficient, scalable, and proactive customer service. By embracing AI technologies, businesses can build stronger customer relationships, drive customer loyalty, and gain a competitive edge in today's dynamic marketplace. As AI continues to advance, we can expect even more exciting developments that will reshape the future of customer service.