• Sam Mathie

Telephone Consulting Becomes More Important Than Ever


The telecommunications industry has grown rapidly over the last few decades, which has inevitably led to numerous changes that have shaped the industry’s development. The biggest industry news in recent months includes the purchase of Broadsoft by telecoms giant, Cisco, and a similar acquisition by Mitel of ShoreTel. The merging of these companies promises customers a new focus on services that are currently in high demand - cloud services. Although a seamless transition is expected by all parties involved, this news does highlight the fact that telephone consulting is more important now than ever before.

Stay up to date with changes in the industry

Unless your business is involved with telecommunications, staying up to date with the latest industry news is not going to be a priority. You will undoubtedly have more important things to focus on that relate to ‘the day job’. However, big news like company acquisitions could have an impact on the services you use. A telephone consulting company can keep up to date with these changes and how they will impact your business, enabling you to manage your services to keep your business running at maximum efficiency.

Discover new products and services

Cisco and Mitel’s recent purchases have expanded their offerings to their customers by introducing more cloud services to their repertoire. New telecommunication products are being developed and introduced to the market with increasing regularity, and it is important to know whether they could be beneficial to your business. Telephone consulting companies are experts are staying ahead of the game when it comes to telecommunication products and services. In order to keep up with customer demand and changes in the industry, consultancies are always expanding their expertise by familiarising themselves with new introductions to the market. This makes their knowledge invaluable when deciding whether to update your business’s technology.

Independent advice and guidance

The most important thing to remember about telephone consultancies is that they are completely independent of suppliers and manufacturers. This means they can assess the changes in the industry with an objective view and give you unbiased advice about the right solutions for your business.

Contact us

If you would like more information about how the consultants here at Soniza could be beneficial to your business, contact our team who will be happy to discuss your requirements.


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