The fight of the messenger!

There is a fight going on that you may not be aware of. The fight of the messenger! Short Messaging Service (SMS) or text messaging was first introduced to the mass market in the 90’s. Although this was a ‘nice little feature’, mobile operators generally saw little point in text messaging and didn’t see why consumers would use it when they could call instead. But boy were they wrong! Now over 20 years later it is estimated that we send 23 billion messages per day globally! With figures like that you can see why everyone from Vodafone to Facebook is trying to capture every bit of the market. But what’s the attraction with a simple technology that is 20 years old? Historically SMS were comme

Telephony is moving to an elastic infrastructure!

First of all, lets define what an elastic infrastructure is. The idea is that infrastructure is able to scale up and down seamlessly and without human intervention. Amazon are the biggest advocate of this due to their huge amount of storage and processing power. Their global storage capacity is bigger than the next five biggest companies combined. The best way to understand how it works is to look at a case study, Netflix! Netflix utilises huge amounts of data globally. When it launches a television new series, it often does it globally. However, although they can predict popularity and in turn processing requirements, they can’t know it’s popularity until it is available. Netflix therefo

Issues with Cloud Telephony

The talk of Cloud telephony is often branded about like it’s the answer to all your problems. There are, however, a number of reasons that it’s both difficult to achieve and perhaps not as straight forward as the marketers would have you believe. First and foremost is that somewhere there needs to be a connection to Openreach's core network. One day we may all be speaking over the Internet but that's some time away at the moment. Businesses are uncertain about quality of calls over the Internet and they should be. First impressions for potential customers are very important and jitter on the line is unacceptable for a landline call. I wouldn't accept it and I work in the industry, so why

The Change in Network Strategy

For many years’ businesses have been migrating to an infrastructure light architecture. Virtualisation, centralised Data Centres and Cloud Services have made this possible but historically the quidproquo was that the network had to be sufficient speed to meet the demands of centralised applications. However, cheaper internet bandwidth, increasing Cloud applications and Software Defined Networks now allow this to become a reality. Pay for what you use and utilise the network based on application requirements. This has allowed businesses to realise the savings that have been discussed for years. For more information on how Soniza can help with your network strategy contact us now.

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